Sometimes I wonder whether I'm in love with the design of the clothing or the brand. There are definitely times when I'm drawn purely by the brand. I think some people (including myself sometimes) may have the mentality that if it's from a particular established designer, it has to be fabulous. I guess it shouldn't matter that much as people see the beauty of the clothes, not its brand. They are not gonna ask you the brand before deciding whether it looks good or not.
As Joe Zee, Creative Director of Elle Magazine said, just because you have the right label on, doesn't mean it's always gonna be the right choice.